Maximize Social Media Success

Posted by admin on Oct 5, 2012 in Social Media | 0 comments

Deliver digital marketing success: Steps PR professionals can take to maximize social media

Dux Raymond Sy (@MeetDux), PMP Managing Partner, Innovative-e

The presentation started out by talking about the recent “viral” phenomenon of “Gangnam Style” by the Korean artist Psy (if you’re not aware of it, see the video on the right).

We are in a social revolution, whether you like it or not. Here are 4 things that are happening today which will continue to increase:

• BYOD – Bring your own device
• Speed of Business
• Do More w/ Less
• Engagement

We’re moving from a transactional era, to one of engagement – it’s not social or traditional, it’s both.

Define success criteria – Quantify the Value by the following steps:

1. Identify the goal (i.e. engagement, build brand, sales, industry pulse)
2. Cost considerations (i.e.Staffing, tools, advertisement)
3. Return on Investment (i.e.thought leadership, sales, customer service)

 

Then Integrate Business Strategy. (see image at right)

How not to be successful with social

• Making it a corporate hobby
• Purely selling vs engaging in social

Consistency is very important

• It has to be part of your daily business
• Scheduling social media activities helps a lot

Engagement must be both proactive and responsive.

Utilize Relevant Tools to Integrate and Synchronize:

• Client apps – Hootsuite, Seesmic
• Scheduling tools – socialoomph.com
• Hashtags – Use and monitor these for relevant info.
• Sharing tools – Bit.ly, RSS feeds (External RSS can feed into SharePoint)
• Polls – Voting tool that works in PowerPoint – @votebytweet

Amplify

Maximize your “Echo” system – Influence influencers by connecting with them in social media

Big Finish by Dux…