Seattle’s Best Coffee
It’s been a while since I’ve posted, partially because it’s hard to find time to write things long enough to justify putting them here. I’ve spent most of my posting short thoughts to Twitter and Facebook. I’m going to try to remember to continue to post short thoughts there (@kkozlen) as well as a short expansion on those thoughts here. So, here’s my first thought…
Is Seattle’s Best Coffee really the best coffee to come out of Seattle? It’s a proper name, not a description of the product, but how many people really know that?
For a short while, we had both Seattle’s Best and Starbucks where I work, and I think I prefer Starbucks, which is also a Seattle based company.
Just because you name something, doesn’t make it so.





Watcing the NCAA basketball tournament I keep seeing ads for Miller Light. What bugs me about the ads are Miller’s references to their “triple hops brewed, adding hops at three points during the brewing process.”. First, having tasted Miller Light, I’m surprised they would brag about this since the hop flavor is barely noticeable. Second, despite showing nice freshly grown hops in the ad, I’d be willing to bet you’d only find hop extract in Miller Light’s brewing process. Finally, being a homebrewer, the practice of adding hops three times during brewing is pretty standard, and is probably a claim AB, Coors, or your local brewpub could make… It’s really not a differentiating factor. With the growth of the craft brew movement, it just seems a little odd to try to promote your pilsner on the merit of hop additions.


Did Pringles (and manufacturer Procter and Gamble) win in a lawsuit in a British court actually hurt them in the minds of myself and other shoppers? The court case was over whether or not Pringles could be considered a “potato snack.”