Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed.Gutsche offers some pretty compelling insights for capitalizing on the chaos. Here are a few choice quotes from today’s event (and some secret goodies at the bottom):

• • Can you focus what you’re trying to do in seven words or less?
  • There is no point in innovating if you think you already know the answer.
  • Find a way to be irresistible to a specific group.
  • Successful businesses innovate and create opportunities to fail.
  • Win like you’re used to it. Lose like you enjoy it.