Memorial Day Sales Event

I enjoyed the long Memorial Day weekend and, even though it’s Wednesday, I’m still trying to get back into the swing of things at work.  Decompressing from getting caught up on email, I watched some TV last night and couldn’t help but to notice all of the (mostly car) commercials telling me not to miss their “Memorial Day Sales Event!”  I’m was confused, since Memorial Day was over.  That’s when one of the commercials said, “sale ends June 7.”  I can appreciate a sale as much as the next person, and stretching a sale into a 2 week long event is fine… however, I just can’t see calling it a Memorial DAY sales event when it lasts 2 weeks.  Come up with something better, like the “Kickoff to Summer Sale,” or the “More than just Memorial Day Sales Event.”