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SXSW Bound: Can I scan you?

I saw this line in a tech blog recently by a guy who was test-driving Apple’s new iPad: “My mom doesn’t know what it is, but she knows how to use it.”
To me, that’s what great technology is all about. I don’t need to understand how it does what it does. I just want to understand what it can help me do––and then love doing it.
Today, I’m feeling the love for QR Codes (Quick Response Codes).
A QR Code is a special kind of bar code that can be read with the camera on your mobile phone. It can contain a link to a website or other online information. You’ve probably seen QR Codes in magazines or on T-shirts … or even tattoos (no, I won’t show you).
QR Codes will be included on all SXSW attendee badges this year, so I can easily capture information for people I meet at the conference. And isn’t “Can I scan you?” way cooler than lame ice-breaker lines?
My new friends and their SXSW profiles will automatically be added to the people I follow on my.sxsw.com. After SXSW, I can even export their contact information. What a wonderfully efficient (and green) solution. No business cards required.
If you have a phone with a camera and Internet access and want to download a QR Code reader, it’s easy. Check out the SXSW website for more information.




