Seriously Miller Light?
Watcing the NCAA basketball tournament I keep seeing ads for Miller Light. What bugs me about the ads are Miller’s references to their “triple hops brewed, adding hops at three points during the brewing process.”. First, having tasted Miller Light, I’m surprised they would brag about this since the hop flavor is barely noticeable. Second, [...]
Moved Hefe to Secondary
Last week was busy and I had a wedding this past weekend, so I finally moved the hefeweizen over to the secondary after 2 weeks in the primary. Again, I’m experimenting a little… I went to a local flea market and bought a 5 gal. carboy for $6. This allowed me to split [...]
Say No to Bud InBev Deal
I’m not sure if you’ve been following the news lately regarding Anheuser-Busch, but they could be taken over by InBev. Here’s the story…
Why discuss this in my media, marketing, advertising, online marketing, homebrewing blog?
Anheuser-Busch has been a pioneer within the digital media space. Despite the fact that Bud.tv failed, both AB [...]
St. Louis Brewers Heritage Festival
This past weekend I went to the St. Louis Brewers Heritage Festival (well, in St. Louis, obviously). There were 8 breweries (Alandale Brewing Company, Anheuser-Busch, Schlafly, GriesedieckBros. Brewing, Augusta Brewing Co., O’Fallon Brewery, Square One Brewery, and Morgan Street Brewery), with over 60 beers to sample. Unfortunately, I was only able to try [...]
-
Subscribe
Subscribe via email