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Another Fake Video is an Ad

Posted by kkozlen on June 26, 2008 in Commercial Culture |

No sooner did I discuss the growing number of online videos that are actually ads than I was forwarded another one this morning. Turns out that this video, which has been making the email rounds, is actually the beginning of a web viral video campaign for Gatorade. In the online video world, just remember, if [...]

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Catchy Tune

Posted by kkozlen on June 26, 2008 in MyTube, Uncategorized |

I’m sure this has been out for a while, but I was surfing YouTube the other day with my 3-year-old and we both found this video/song extremely entertaining…

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Real vs. Fake Ads

Posted by kkozlen on June 25, 2008 in Commercial Culture, Uncategorized |

It’s getting harder and harder to tell what’s real and what’s fake anymore in terms of new media advertising. There seems to be almost a free-for-all in terms of web videos. A viral video that’s been making the rounds supposedly shows survelliance camera footage of an office worker freaking out. It turns out that it [...]

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Moved Hefe to Secondary

Posted by kkozlen on June 24, 2008 in Homebrew |

Last week was busy and I had a wedding this past weekend, so I finally moved the hefeweizen over to the secondary after 2 weeks in the primary. Again, I’m experimenting a little… I went to a local flea market and bought a 5 gal. carboy for $6. This allowed me to split the 6 [...]

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Say No to Bud InBev Deal

Posted by kkozlen on June 23, 2008 in Commercial Culture, Homebrew, Personal Insights |

I’m not sure if you’ve been following the news lately regarding Anheuser-Busch, but they could be taken over by InBev. Here’s the story… Why discuss this in my media, marketing, advertising, online marketing, homebrewing blog? Anheuser-Busch has been a pioneer within the digital media space. Despite the fact that Bud.tv failed, both AB and the [...]

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Mars Needs Ditchdiggers Too

Posted by kkozlen on June 18, 2008 in Not Really News |

You remember this scene from Caddyshack… Well apparently, Mars needs ditchdiggers too Danny. The Pheonix Mars Lander touched down on the red plant a couple weeks ago and has set out to doing work. It’s digging a ditch and then testing out the soil samples. The reason I write is not that scientist working on [...]

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My Friends Can’t Read

Posted by kkozlen on June 16, 2008 in Random Thoughts |

I had to write a quick blog about this… A couple of weeks ago, I added a new application to my Facebook page called Visual Bookshelf. It lets me enter what I’ve read, or am reading, review things I’ve read, and even shows a graphic of the cover of the book. The funny part is [...]

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Brewed a Hefe Weizen

Posted by kkozlen on June 9, 2008 in Homebrew |

Brewed a Hefe Weizen. Here’s the recipe… Steeped .5 lbs Briess Wheat Malt crushed 6 row (lovibond 2.2) .5 lbs Briess Dextrine Malt crushed 6 row (lovibond 1.5) for 4 hours in 6.25 gallons of hot water from the tap Brought water to 155-160 F and let rest for 30 min. and brought to full [...]

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Bottled the Dunkel

Posted by kkozlen on June 7, 2008 in Homebrew |

I’m not sure if it would be considered a dark hefe weizen or a dunkel weizen, but anyway, I bottled my Dunkel Weizen today (I always put the month it’s ready to serve as the month it was bottled on the label so friends don’t think it’s too old).  I decided to call it “1474 [...]

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