Seriously Miller Light?
Watcing the NCAA basketball tournament I keep seeing ads for Miller Light. What bugs me about the ads are Miller’s references to their “triple hops brewed, adding hops at three points during the brewing process.”. First, having tasted Miller Light, I’m surprised they would brag about this since the hop flavor is barely noticeable. Second, [...]
The Dyson Ball
I was just watching a commercial I’ve seen a hundred times for the Dyson Ball vaccuum cleaner. The suave guy with the accent talks about how a vaccuum with regular wheels can’t turn like his invention with the ball. However, it got me wondering,do you still get those little “just vaccuumed” lines on the [...]
Pringles Aren’t Potato Chips
Did Pringles (and manufacturer Procter and Gamble) win in a lawsuit in a British court actually hurt them in the minds of myself and other shoppers? The court case was over whether or not Pringles could be considered a “potato snack.”
In Britain, potato snacks – along with “potato crisps, potato sticks, potato puffs, and [...]
Drinkers Visit Weather.com
I just visited weather.com to see what it’ll do today. First, the front page was interrupted by an enormous ad for Smirnoff Ice that expanded over the entire screen. When it finally disappeared, I was able to plug my address in, which said it was, “sponsored by Bud Light.” I got to [...]
Say No to Bud InBev Deal
I’m not sure if you’ve been following the news lately regarding Anheuser-Busch, but they could be taken over by InBev. Here’s the story…
Why discuss this in my media, marketing, advertising, online marketing, homebrewing blog?
Anheuser-Busch has been a pioneer within the digital media space. Despite the fact that Bud.tv failed, both AB [...]
Memorial Day Sales Event
I enjoyed the long Memorial Day weekend and, even though it’s Wednesday, I’m still trying to get back into the swing of things at work. Decompressing from getting caught up on email, I watched some TV last night and couldn’t help but to notice all of the (mostly car) commercials telling me not to miss [...]
Applebees UGC
I know that everyone’s trying user generated content (UGC) nowadays, but the latest attempt by Applebees left me shaking my head. How many times do you find yourself at Applebees and someone decides to bust out their video camera? It’s not something that probably happens often enough that it deserves this campaign. Perhaps Applebees is [...]
Collectable Cleaning Towels?
I’m not a huge NASCAR fan, but I did catch the beginning of the Daytona 500 today. One of the commercials I saw was for Shell… and along with advertising their gas, they were promoting the fact that you could come in and get a “collectable microfiber cleaning towel in 3 different colors.” [...]
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