Seriously Miller Light?

Watcing the NCAA basketball tournament I keep seeing ads for Miller Light. What bugs me about the ads are Miller’s references to their “triple hops brewed, adding hops at three points during the brewing process.”. First, having tasted Miller Light, I’m surprised they would brag about this since the hop flavor is barely noticeable. Second, despite showing nice freshly grown hops in the ad, I’d be willing to bet you’d only find hop extract in Miller Light’s brewing process. Finally, being a homebrewer, the practice of adding hops three times during brewing is pretty standard, and is probably a claim AB, Coors, or your local brewpub could make… It’s really not a differentiating factor. With the growth of the craft brew movement, it just seems a little odd to try to promote your pilsner on the merit of hop additions.

Tags: beer, Brewing, Miller, Miller Light, triple hop, triple hop infusion, triple hops