Another Fake Video is an Ad

No sooner did I discuss the growing number of online videos that are actually ads than I was forwarded another one this morning. Turns out that this video, which has been making the email rounds, is actually the beginning of a web viral video campaign for Gatorade.

In the online video world, just remember, if something looks to good to be true, it’s probably an ad. A news report indicates that in this video, the woman’s leaping ability was helped by a harness and cables which were edited out later.

Tags: advertising, online video, viral video, web video